Friday, October 9, 2009

They Only Make the Kind of Beer They Want to Drink.

I hear it a lot from craft brewers in Belgium. It would be cliché if it weren't so awesome.

Kerkom's slogan is scrawled on the farmhouse wall: "We make the beer. We drink the beer. We sell what's left." And as my friend Yvan De Baets of the Senne brewers has told me often, he and Bernard Leboucq make their beers only to their own tastes. Of course they're happy if others like it too.

The other night I had the chance to talk with Grégory Verhelst of Rulles, another brewer whose products I would have on tap in my garage, kitchen and shower if I could (especially the fresh Estivale, oh my). I'm saving more for an upcoming article, but this is a little of what Grégory said: "I created a beer for my own taste... It's impossible not to drink more of a good beer. Me, I am a drinker of good beer. I make the beer first for me. And so, I provide a very drinkable beer."

Elesewhere I have heard and read folks wrestle with the definition of craft beer. Surely it's in that philosophy somewhere. Now, to be fair, I have also heard this basic message from craft brewers who make what I think is shitty beer. That's OK. They don't need my favor to have my respect.

Not that they care what anyone else thinks.


  1. reminds me of the maxims of the likes of Stephen King and Kurt Vonnegut - don't write for the masses, write for just one person, if other people like it then good.

  2. La Rulles...yum. Can't wait to have a few glasses of their fine beer at Brassigaume next weekend.