Thursday, October 21, 2010

The Oxen Are Thirsty in Atlanta and There's Beer in Texarkana.

Here's a peek at the just-finalized logo for Costa Rica's Craft Brewing Company. I considered asking for the original image file, but the over-the-shoulder screen shot is so much more journalistic. Or is it voyeuristic? Eh, what's the difference?

Note the homage to the carreta, the finely painted ox cart that is one of Costa Rica's national symbols. That's going to look mighty fine on bottle caps one of these days. Or on pint glasses. Or T-shirts. Or -- dare I say it? -- on a carreta.

Imagine hauling some beer to local ferias in a specially painted ox cart with a real live ox. Gentlemen, put that one in your suggestion box.

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